By Daryoush Ashtari
It is some time that I try to be online on Clubhouse as much as I can and participate on many rooms. Most of the rooms that I have participated in so far are related to sales, marketing, business expansion, startups, and the rooms that are for people stuck at one point and seek for help. I see some people try to really help those that need help and some just try to catch some need people to take some money from them.
While people talk, introduce their business, or explain their problems, I check their websites and what I see is unexplainable. Most of the websites have been created by non-professionals, they tried to make something at no cost and either used WordPress or use online page builder services. When I check the codes, I see so many HTML tag errors, SEO issues, incorrect use of HTML headings, and other tags.
They consulted with no one, or wrong people, no marketing or poor marketing, legal requirements not noticed and considered. So many times, I don’t believe they trust such websites, but they expect people to trust them. This is the point that I have noticed in very few rooms. When people talk about their problems, moderators ask “Do you do business with you?” This is a very broad question and covers so many other aspects as well, but here, I focus on the website or online part of the business.
Successful businesses are team-based, not based on a single person. Every person has a responsibility and that is why they succeed. One-man businesses most of the time either fail or they always struggle. But why?
They want to do everything by themselves.
And the result, they struggle all the time.
I do business with me and any company like mine, but don’t do business with any one-man company. Why?
Consulting with experts and hiring experts to create your website and do your marketing, may look expensive, but at least will generate you result.
But consult first. I am a programmer, but coming directly to me and saying Daryoush I need a website and I want you to do it for me, I will say NO. What you must do is before going to a website developer, talk to a marketing and sales expert. Then when you make your decision on who must do the marketing for you, then come to me or go to the web developer you want and say I need a website based on instructions, content this marketing team will provide.
If you noticed how I introduce myself on social media, I always say I would like to cooperate with marketing teams. Why this is the reason. Working this way, in bringing you so many steps closer to success and I want to help people succeed. I don’t just build a website; anyone can do it. what I do is to provide a solution, and this can be done by a team working only.
There are some people that as soon as you approach them, the very first thing they do is to try to change your website. Maybe they are right, and that is the very first thing you must do and maybe they are wrong. They must provide proof of why this website must be changed. For technical issues, if you can, I always recommend changing your website from WordPress to a custom coded one, but you are the one that must make the decision. CONSULT WITH AN EXPERT FIRST!
The cheapest solution is not the answer. If you think so, you are not ready for online business. You need to learn and get ready for it first if you want to succeed. And you will go out of the loop when you understand what is wrong.